Names on the buses

618 Danny Sheldon

748 Danny Sheldon

Connections with Brighton and Hove : 1918 – 1982
Many people from Wales came to Brighton during the Great Depression of the 1930s. Among them were the Sheldon's, who had two sons, Danny and Bill. Both entered local politics for different causes. While Bill was a Labour man, Danny always supported the Conservative cause. He represented King's Cliff ward in Kemp Town. One of his main achievements was to oversee the building of the Prince Regent swimming pool. This was at a time when Brighton was seriously short of places for people to swim. Danny became the first Mayor of the new borough of Brighton after local government reorganisation in 1974. He had a warm manner and charismatic personality. Danny was so popular that some thought he should remain as mayor permanently. Danny cared passionately about his adopted town and would not easily compromise over issues he felt strongly about. This caused political tensions. Especially when he promoted Brighton's interests with his usual passion to East Sussex County Council. Eventually, he was deselected by the Conservatives. He went on as an Independent and fought to win his ward in both the borough and the county councils. He later made peace with the Conservative Party. He died from cancer age 64. The Danny Sheldon House, a retirement home in east Brighton, was named in his honour.

618 Scania Omnidekka convertible open topper carried name since delivery in June 2003, repainted in new livery January 2007. Repainted into Route 77 livery February 2013. Name removed as bus sold June 2016. Name reappeared on 748 ADL Enviro400 in December 2025.

A young Mike Cheesman meets Danny Sheldon and Mayoress Lilian on a mayoral visit to Southdown House in 1975.